Category · Growth

AEO and GEO Tools

This is the newest category on the site and the one where the gap between price and proven value is widest. Enterprise tools here cost thousands a month to tell you how often an AI assistant mentions you. That is worth knowing. Whether it is worth that much depends entirely on how much of your pipeline already arrives through AI answers.

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Products tracked: 7
With a free plan: 3
Typical spend: From around $29 per month for basic prompt monitoring to enterprise contracts in the thousands.

Every aeo & geo we track

Sorted alphabetically, not by commission

Product	Best for	Starting price	Free plan	Score	Visit
AhrefsSEO toolset with Brand Radar for AI search mentions	Link analysis and competitive research alongside AI mention tracking	From $129/mo	Yes	Not tested	Visit site
Otterly.AIBudget AI search monitoring for small teams	Small businesses and consultants who need AI mention tracking cheaply	From $29/mo	No	Not tested	Visit site
Peec AIAI visibility analytics for marketing teams	Agencies reporting AI visibility to clients	From €89/mo	No	Not tested	Visit site
ProfoundEnterprise answer engine visibility analytics	Enterprise brands treating AI visibility as a board-level metric	Custom, enterprise	No	Not tested	Visit site
SemrushSEO suite with an AI visibility toolkit bolted on	Teams that want traditional SEO and AI visibility in one subscription	From $139.95/mo	Yes	Not tested	Visit site
Surfer SEOContent optimisation scored against ranking pages	Publishers optimising a steady stream of articles	From $99/mo	No	Not tested	Visit site
WritesonicAI content platform with GEO and AEO tracking built in	Content teams that want writing and AI visibility in one subscription	From $39/mo	Yes	Not tested	Visit site

What to check before you buy

Measure your baseline first

Before buying anything, check your server logs for AI crawler traffic and manually test twenty prompts. If AI referrals are a rounding error, a $29 tool is enough for now.

The data is directional, not exact

AI answers vary by user, session and region. Every tool in this category samples. Treat trends as meaningful and single data points as noise.

Features you should expect as standard

Prompt and mention tracking
Citation source analysis
Competitor share of voice
AI crawler traffic analytics
Scheduled reporting

Common questions

What is the difference between AEO and GEO?

They describe the same goal with different emphasis. Answer engine optimisation focuses on being the answer to a question; generative engine optimisation focuses on being cited inside generated responses. In practice the tactics overlap almost entirely.

Do I need an AEO tool yet?

If AI assistants already send you measurable traffic, yes. If not, start by tracking AI crawler hits in your own analytics, which costs nothing.

Reading

Analysis in this category

guidesAug 26, 2026

What is AEO? Answer engine optimisation explained

AEO is optimising to be the answer an AI assistant gives, not just a link it might cite. Here is what actually changes, and what is the same as SEO with a new name.

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