Alternatives

HubSpot alternatives

HubSpot suits businesses that want crm, marketing and support in one place. It is a poor fit for teams needing only a support inbox. These are the products worth looking at instead.

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ProductBest forStarting priceFree planScoreVisit
HubSpotCRM platform with AI across service, sales and marketing
Businesses that want CRM, marketing and support in one placeFree CRM; paid from $20/seat/moYesNot testedVisit site
GoHighLevelAgency CRM with built-in voice and SMS automation
Marketing agencies reselling automation to their own clientsFrom $97/moNoNot testedVisit site
ZendeskEnterprise customer experience suite with AI agents
Larger support organisations with established processesFrom $19/agent/moNoNot testedVisit site

HubSpot is shown first for reference, followed by alternatives in the order we would consider them.

Why each one might suit you better

GoHighLevel

Agency CRM with built-in voice and SMS automation. Best for marketing agencies reselling automation to their own clients.

  • Replaces several separate subscriptions
  • White-label reselling built in
  • Very large community

Zendesk

Enterprise customer experience suite with AI agents. Best for larger support organisations with established processes.

  • Mature and reliable
  • Huge integration marketplace
  • Deep customisation